Business consulting and online advertising

• SME owners who are growing and notice that what used to run by itself now needs structure.
• Startups that want to find their first customers without wasting budget on channels that do not work.
• Companies already advertising on Google that do not know whether it pays off, or why.

A sharp analysis

Of your operations, your market or your advertising accounts. Short, concrete, with the numbers attached.

A plan with priorities

Not everything at once. What first, what later, and what to leave alone. Each item with an expected outcome and a way to measure it.

Google Ads you can justify

Campaigns set up or cleaned up, with measurable goals and a monthly report you can actually read.

Knowledge transfer

I explain what I do and why. The goal is that you can do it yourself afterwards, or know exactly what to expect from an agency.

1. Intake

   A conversation about where you stand, what you want to achieve and which numbers already exist. Free and without obligation.

2. Analysis

   I dig into the data: bookkeeping, sales figures, website, advertising accounts. Two to four weeks, depending on the question.

3. Advice and plan

   A concise written recommendation plus a meeting to go through it. Priorities, expected effects, costs.

4. Execution or support

   Optional. I do the work, or I review monthly while you do it yourself. Cancellable monthly.

Duration

Analysis and advice: two to four weeks. Support: ongoing, cancel monthly

Format

Meetings on site in Amsterdam or online

Reporting

Concise written advice; for Google Ads a monthly summary in plain language

Independence

No partner status with advertising platforms, no third-party commissions

Pricing

Fixed price for analysis and advice; monthly rate for support

Analysis and advice at a fixed price agreed in advance. Ongoing support, for Google Ads for example, at a monthly rate you can cancel every month.

I do not work on a percentage of your advertising budget. That creates the wrong incentive: I would earn more when you spend more, regardless of the result.